Reality Check by ROOL

You set a number.
Is it real?

We score your three-year revenue goal against real brands at your revenue, category, and channel mix, then name the one thing standing between you and it. Usually it is not the market.

Built for consumer product companies doing $500K to $10M. Ten-minute assessment.

Get Your Reality Check for $349

A personalized report, not a chatbot pep talk.

Built by Mina Yoo, Ph.D., who scaled Heroclip to 1M+ units sold across 6,000+ retail doors (REI, Costco, Dick's, Lowe's) before a successful exit.

The Problem

Generic advice is everywhere.
Your situation isn't generic.

A wholesale brand and a DTC brand at the same revenue have completely different growth math. So do a $1M company and an $8M company.

BI tools aren't built for you

Most business intelligence is designed for $100M+ companies. You need something calibrated to your stage and category.

Consultants leave, habits stay

You pay $20K for a strategy deck, then go right back to firefighting. You need an ongoing operating lens, not a one-time deliverable.

Your plan hasn't been stress-tested

Ambitious goals without benchmarked reality checks lead to overextended teams, bad inventory bets, and missed targets.

How It Works

Three steps. Ten minutes.
A plan you'll actually use.

Answer the assessment

5 to 10 minutes on your revenue, goals, channels, team, and ops habits. Curated questions, not a generic survey.

We run the engine

Your answers are analyzed against real benchmarking data by category, revenue band, and channel mix. Built on decades of operator experience with consumer brands.

Get your report

Three proprietary scores, a clear Reality Zone, and a 90-day action plan.

Why not just use ChatGPT

You have already pasted your numbers into free AI. It gave you a pep talk.

Free AI will summarize your P&L and cheer you on. What it cannot do is tell you what is realistic for a brand at your revenue, in your category, on your channel mix, or which moves to stop funding this quarter.

Free AI helps you do the work. Reality Check tells you whether the work is the right work.

What You Get

Three scores that tell the real story.

Where your ambition meets your operational reality.

Goal Credibility Score

Can you realistically hit your target? We benchmark your goal against actual performance, margins, and category peers.

Ops Readiness Score

Can your team and systems deliver? We measure founder dependency, strategic clarity, and execution capacity.

Reality Zone

Where those two scores meet reveals where you actually are: Stacked Odds, Last Mile, or Long Shot.

Two things no chatbot will hand you

What to hold off on

The moves to say no to this quarter, so you stop funding the gap instead of the goal.

What stands out most

The single finding that most decides whether you hit the number.

See the data and methodology behind your scores

From Founders Who've Run It

Real operators. Real reports.

Sujene Lee & Christian Heifner

FEND Helmets

We're several years into building our company and wish we had found ROOL sooner. The Reality Check report was a genuine eye opener, giving us clarity on where to focus and prioritize. The insights were credible because they came straight from our own sales and accounting data, far more useful than the generic advice we've gotten from other AI tools we've tested.

Mike Mojica

Outdoor Element

After I read the entire report, I immediately emailed it to my fractional CFO to get his take. It was very eye-opening. I'd want to do this on a quarterly or annual basis.

Soj Jobowu

Varlo Sports

It was a real insight, and better than most in-person advisors. I'm already planning on acting on it.

Who Built This

Mina Yoo, Ph.D.

Founder & Operator

Mina built Heroclip from zero to 1M+ units sold across 6,000+ retail doors (REI, Costco, Dick's, Lowe's) before a successful exit. She knows what it takes to scale a consumer products company because she's done it.

As Operating Partner at REI's Path Ahead Ventures, she's advised consumer product founders on growth strategy, operations, and fundraising. The Reality Check is built on the patterns she's seen across all of them.

Dual Ph.D., University of Michigan · Faculty Fellow, Stanford · Author, Be an InventHer (Penguin Random House) · Former Professor, UW Foster School of Business

Reality Check

Get your diagnostic.

$349

One-time payment · No subscription

10-minute assessment calibrated to your category and stage
Goal Credibility Score + Ops Readiness Score
Reality Zone classification
90-day action plan with specific priorities
Same inputs, same score, every time

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